Dora Marketing Research offers a wide range of products that can be adapted to the needs of any sector of activity.
Archetype Discovery by Dr Rapaille
Dora can help you find answers to the questions you wanted to ask and discover why people do what they do. In partnership with Dr.Clotaire Rapaille Dora can help you find answers to the questions you wanted to ask and discover why people do what they do.
Archetype Discovery is the most sophisticated research methodology available today to uncover why a given group of people behave the way they do. Code discovery identifies their unstated needs and wants. This is in sharp contrast to the traditional market research which relies specifically on what the permanent underlying structure of what people say through opinion surveys, focus groups or interviews to forecast behaviors.
Archetype Discoveries digs under our “rational” reasoning, to uncover the true emotional and biological roots of our opinions and behaviors. Understanding this unconscious foundation gives us the tools to better motivate consumers, design new products, and improve communications strategies.This is the key to make people fall in love with your brand.
Watch Dr.Rapaille on Mediacat Marketing Conference, İstanbul, 2012
Archetype Discoveries uses a unique combination of psychology, cultural anthropology, biology, and advanced learning theories to uncover hidden cultural forces, unspoken or unrecognized needs that determine how a culture will behave and react towards a specific concept, service or product.
Fifty of Fortune 100 companies currently use this service. Some of the clients include GE, Procter&Gamble, Boeing, Ford, Loreal, IBM, Johnson&Johnson, and Citibank.
The culture codes for below countries are completed and available for purchase
Argentina,Australia, Brazil,Canada (English),City States-Hong Kong, Macau, Singapore, Dubai China, Denmark, England, France, Germany, Holland, India, Italy, Mexico, Norway, Portugal Russia (in 2009), Spain,Sweden, Switzerland, Taiwan, U.S.A. , Venezula, Quebec
Some of the syndicated discoveries available and you can order are
Brand Bashing,Fat,Future of Advertising, Genetically Engineered Food, Globalization,Improvement, Internet(US&Canada),Leadership, Loyalty, Luxury, Media, Quality, Reward&Recognition, Safety and Security, Seduction, Teams, Teen internet
Contact Dora today and go beyond marketing research the true emotional and biological roots of our opinions and behaviors. Understanding this unconscious foundation gives us the tools to better motivate consumers, design new products,improve communications strategies and ultimately create a brand they love. Read more at Rapaille’s webpage
Contact us to find out how your brand can become a ‘love brand’
Garrison Group - Exponential Marketing
Getting insights with research is only one part of the equation. What all the brands are looking for is not only insights but also what to do to with them and how implement. Research is great to identify and then reach the right people as long as you ask the right questions or it will not deliver.
Insights from the research have to be actionable and how to take action on them is crucial. Marketers do not need to reinvent marketing, just rethink how they do it. Exponential marketing is developing strategies that drive top line business growth by creating customized ‘go to market’ strategies that are based on carefully researched customer insights that serve as roadmaps for stronger brand and product value propositions that drive fully integrated brand communication programs.
Simply put, know who your most valueable segments -that are also influencial on other segments- are, create crucial brand experience and products targeting them, and communicate when they are most receptive with the message that is the most relevant. to gain exponential growth. Garrison Group’s Exponential Marketing is an all in one solution that covers branding, segmentation, insight creation, communication strategy – simply put marketing from A to Z that ensures your brand fits the lifestyle of your target and creates emotional engagement
Please contact us to find out more on how you can integrate your brand in consumers life