History

Dora Research and Consultancy is founded by Mustafa Kelekçi on February 2009. Well-known in Research Industry, founder Mustafa Kelekçi has more than 20 years of executive level Marketing Research experience and has served to hundreds of global and local brands.

Dora since its establishment, has served to many different clients in various industries and also became partner of worldwide known consultancy companies like Garrison Group and Archetype Discoveries Worldwide founded by Dr. Clotaire Rapaille.

Beyond having a significant experience and expertise in marketing research, Dora also rendered marketing strategy services to numerous brands.

What makes Dora unique in research industry is its top-notch; action oriented reporting approach and use of latest digital data collection and analysis technologies.

Dora employs members of ESOMAR and abides by their role of conduct.

Mustafa Kelekçi

Mustafa Kelekçi is the founder of Dora Research. He has 20 years of experience in Marketing Research & Media Services. Specifically, his strong research and media expertise helps deliver effective analytical solutions to marketing needs of clients.

Over the past 20 years Mr. Kelekçi has worked with a diverse mix of multinational and local corporate users, research firms and other organizations that rely on sound, actionable marketing research to help guide their business decision-making. His expertise includes study design, project management and presentation of results.

He has worked together in numerous “Unconscious Collective Code Discovery” projects with Dr. G. Clotaire Rapaille, an internationally known expert in Cultural Archetype Discoveries, Creativity and Innovation, who is also known as “The Father of Industrial Cultural Anthropology”.

He has also provided brand strategy consulting services to various clients with Garrison Group, a specialized strategic marketing company dedicated to achieving exponential growth for clients all over the world.

Prior to founding Dora Research Mustafa Kelekçi served as the Deputy General Manager at Bilesim International Research & Consultancy Inc. and GfK Turkey for 12 years where he managed a business unit that was responsible for 70% of the total revenue of the company and rendered research services to more than 100 brands.

He also served as the General Manager of Bilesim Media (acquired by Nielsen in 2008) where he launched four new media tracking services Adcheck, Ad Alert, Sponsorship Tracking, Newsplorer.